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Ideas in motion.
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Aberdeen, South Dakota
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THE PEOPLE BEHIND THE SIGNAL
Co-founder and creative director · Accessibility
Egmer Marketing
Making business systems usable for the people who have to live with them.
THE WORK BEHIND THE VOICE
A system has to make sense to the person using it.
Melissa O’Neal co-founded Egmer Marketing with Tyler O’Neal. She brings a background in occupational therapy to the agency’s work on accessible websites, communication, and client experience.
In their shared business memory conversation, Melissa helped connect the technical structure to everyday work: finding context, preserving knowledge, and giving a team a reliable place to begin.
She brings a useful human test to an ambitious system. Can people understand it, use it, and keep doing the work that matters?
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