FOLLOW THE CONVERSATION
Ideas in motion.
Join the AI Mastermind or register for the AfterShow.
THE PEOPLE BEHIND THE SIGNAL
Laura Szumylo
UX strategist and advisor
UX Gaps
Helping businesses understand the person on the other side of the screen.
THE WORK BEHIND THE VOICE
A perspective worth finding.
Before changing the interface, understand the person trying to use it.
Laura Szumylo works through UX Gaps to help small businesses and first-time founders make clearer decisions about digital experiences. Her work connects user needs, business goals, and the friction that can hide between them.
Her perspective begins before another redesign or tool purchase: what problem does the customer actually have, and which change will help? That question belongs beside any conversation about AI adoption or a better business website.
Laura brings research and practical judgment to the point where a business promise meets a real person’s experience.